The World of Scents: Why Do We Like Certain Perfumes
Perfumes are a bit of magic in our everyday lives. They are transparent liquids capable of evoking memories, lifting up spirits, attracting or repulsing, boosting confidence, and leaving an impression—all with one spray to the skin. Does the smell of the perfume you wore on a trip to the coast t
Blast from the Past: 90s Minimalist Fashion is Back
As we rolled into the late 90s, fashion took a turn from the flashy colors and sporty gear of the 80s toward the minimalism of sleek slip dresses and denim. From the runway to street style, this era was marked by mini skirts, blazers, clean lines, and simple elegance (to visualize the style, just ch
9 Fashion Trends That Will Dominate 2024
Stepping into a new year marks a fresh start, a clean slate, and a time when we might try to shake up our routines and habits—maybe even attempt to become a morning person or quit coffee; who knows? In the same way, as we have our personal resolutions, the fashion world also undergoes a tran
Dressed for Success: How Style Impacts Confidence
Dressing well is more than just picking out an outfit—it's about wearing clothes with confidence. Your clothing choices speak about your personality, attitude to life and work, and even your level of self-assurance. In this blog post, we'll talk about the psychology of dressing well.
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Would You Let Chat GPT Dress You for Work? A Weeklong Experiment
In our constant quest for simplifying decision-making processes and embracing innovation, here at MYSA, we stumbled upon an idea - letting Chat GPT, an AI-powered chatbot, decide our work outfits for a week, hopefully striking a balance between a relaxed and formal look. The experiment's goal was to
How to Look Put Together in Every Situation
In a world that often feels chaotic and fast-paced, looking put together can sometimes be the last thing on our minds. However, looking polished and elegant doesn't have to be reserved only for special occasions. Whether you're heading to work, grabbing a cup of coffee with friends, or simply runnin
Ballet: from 15th century Italian court to 2023 street style inspiration
Ballet dancers and costumes have been synonymous with grace, elegance and style for centuries. Ballet was created in the Renaissance as a type of entertainment on the Italian court, and moved to the Parisian opera in the 17th century. In those times, most of the leading dancers were male, and it was
10 Beauty Secrets of Scandinavian Women
From the iconic Ingrid Bergman to actress Alicia Vikander and influencer Matilda Djerf, Scandinavian women have been an inspiration for natural, simple, and effortless beauty for decades. A lifestyle, rather than a beauty routine in a literal sense, Scandinavian beauty principles are more than a ran
10 Most Iconic Hairstyles of All Time
When you look at some of the most iconic celebrities in history, chances are their signature hairstyle plays a big part. From Marilyn Monroe's classic platinum waves to Halle Berry's pixie, these celebrity style icons have made particular haircuts famous all around the world. In this blog post, we d
"Dress Code" by Véronique Hyland: How Does Fashion Impacts Our Lives?
How does fashion impacts our lives, from the personal to the political and beyond? Find out in the great new Véronique Hyland's book - "Dress Code: Unlocking Fashion from the New Look to Millennial Pink".
How to Combine Glitz, Glam, Glitter & Sun Protection?
Let’s add some glitz, glam, and sparkle to our summer wardrobe! Short dresses, animal prints, tropical themes, neon colors, and tie-dye - ahh summer, we missed you. It's that time of the year when we dress to impress but with as few clothes as possible. That’s why we curated a list of great fas
From the Inside Out: Serra Bellum on Beauty, Passion and Gratitude
It's our absolute pleasure to enter the bright and beautiful universe of The Bellum Booth! Our guide Serra Bellum - AKA Yemisi Abraham - talks us through her digital luxury marketing, fashion and lifestyle brand, and shares her top tips for looking great - and feeling even better! Follow her on In
2019 Fashion Trends You Should Shop for Right Now
Start the year on the right (well-styled) foot. The new year is a time for new beginnings - and new clothes. Whether you’ve got a few gift cards burning a hole in your pocket, or your wardrobe just needs a bit of sprucing up before spring, we’re here with all the upcoming fashion trends for 2019
The Sweet Flavor of the Pink Macaron
Meet the dynamic blogger duo Pink Macaron; Stephanie and Sarah! A blonde and a brunette – are two best friends who love to be overdressed (mostly in pink)! It all started on Instagram when the two besties from beautiful Munich started sharing pictures of their way of celebrating life. Tell us a l
La Vie Est Belle, Avec Hannah!
Say Olá and Bonjour and to Hannah Romao! Better known as Avec Hannah, she is a French influencer of Brazilian descent. Passionate about fashion from an early age, she recently started to share the love with her loyal friends and followers, both on her gorgeously curated blog and downright drea
Fall Colors for Every Skin Tone
Because we can’t all pull off pumpkin spice. With fall quickly approaching, it’s time to swap out those summer whites for a more subtle autumn color palette. But before you jump into those cozy, fall-hued sweaters, it might be worth evaluating which colors look best on your skin tone. If you’v
