When it comes to beauty, there are two main schools of thought: anti-aging and pro-aging. The anti-aging approach is all about preventing the signs of aging from appearing, while the pro-aging philosophy embraces the natural process of aging and aims to make the most of the years we have.

When it comes to hair care, there are countless opinions on the best products and methods to use. One product that has been generating a lot of discussions lately is coconut oil. Some people swear by its benefits, while others claim it does more harm than good.

5 steps to keep your hair healthy and gorgeous all summer long. Faded color, dry scalp, dandruff, split ends and frizziness are among the things our hair faces during the summer. While having fun in the sun, by the pool or at the beach, we have to make sure we protect our skin, our hair and our hea

Let’s add some glitz, glam, and sparkle to our summer wardrobe! Short dresses, animal prints, tropical themes, neon colors, and tie-dye - ahh summer, we missed you. It's that time of the year when we dress to impress but with as few clothes as possible. That’s why we curated a list of great fas

Brace yourself for color, glitter and fun - we found the most amazing eyeshadow palettes of the season! If you’re a makeup lover looking to spice up your summer, look no further. These gorgeous palettes are offering summer vibes for months to come. Euphoria-inspired glitter looks and vibrant clash

It’s time to step up your makeup game! If you think highlighting and contouring only comes in the Kardashianesque extreme-cream form, you’re wrong. Highlighting and contouring is about emphasizing your bone structure and warming up your face in the right areas. So if you apply concealer or bron

Fantastic foundations at fantastic price points!  A great foundation is hard to find. Especially if you’re on a budget. Thankfully, drugstore foundations have been getting better day by day. We curated a collection of tried-and-true, makeup artist’s favorite drugstore foundations for all skin

The one chore we all love to postpone. Can’t remember the original color of your makeup sponges? Same, sis. Even though most of us put on makeup every day, we don’t clean our brushes nearly as often. Unfortunately for us, that’s extremely dangerous for our skin and general health.  Bacteria

A fake designer bag can't hurt you but what about fake makeup, cosmetics and electronics? The counterfeit market is a vast and lucrative business - so much so that most of us aren’t fully aware of its gigantic scope. Exploding electronics, fake airplane parts, feces in makeup and fake Apple store

For when needs must… We’ve said it before and we’ll say it again: hitting the gym with a full face of makeup is not a great habit. You know the score: As you exercise, your pores and sweat glands open up to help the body cool down. Blocked pores can’t breathe - and quickly lead to breakouts

It's our absolute pleasure to enter the bright and beautiful universe of The Bellum Booth! Our guide Serra Bellum - AKA Yemisi Abraham - talks us through her digital luxury marketing, fashion and lifestyle brand, and shares her top tips for looking great - and feeling even better! Follow her on In

Start the year on the right (well-styled) foot. The new year is a time for new beginnings - and new clothes. Whether you’ve got a few gift cards burning a hole in your pocket, or your wardrobe just needs a bit of sprucing up before spring, we’re here with all the upcoming fashion trends for 2019

Pucker up! There's no look that screams "holiday" quite like a sultry, red lip. Whether you prefer your lips matte, glossy or glittery - made famous by legendary Pat McGrath, and sadly sold out - you'll never look more put together and jolly, all at the same time. We've prepared a short step-by-ste

Male makeup is here to slay. If most of the men in your life can barely be bothered to put on a moisturizer and that only happens during winter, this article will probably shake you to the core. However, if you’re more open (or used to) to using more than one product to care for your face, this m

Meet the dynamic blogger duo Pink Macaron; Stephanie and Sarah! A blonde and a brunette – are two best friends who love to be overdressed (mostly in pink)! It all started on Instagram when the two besties from beautiful Munich started sharing pictures of their way of celebrating life. Tell us a l

Say Olá and Bonjour and to Hannah Romao! Better known as Avec Hannah, she is a French influencer of Brazilian descent. Passionate about fashion from an early age, she recently started to share the love with her loyal friends and followers, both on her gorgeously curated blog and downright drea