The World of Scents: Why Do We Like Certain Perfumes
Perfumes are a bit of magic in our everyday lives. They are transparent liquids capable of evoking memories, lifting up spirits, attracting or repulsing, boosting confidence, and leaving an impression—all with one spray to the skin.
Blast from the Past: 90s Minimalist Fashion is Back
As we rolled into the late 90s, fashion took a turn from the flashy colors and sporty gear of the 80s toward the minimalism of sleek slip dresses and denim.
Would You Let Chat GPT Dress You for Work? A Weeklong Experiment
In our constant quest for simplifying decision-making processes and embracing innovation, here at MYSA, we stumbled upon an idea - letting Chat GPT, an AI-powered chatbot, decide our work outfits for a week, hopefully striking a balance between a relaxed and formal look.
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How to Look Put Together in Every Situation
In a world that often feels chaotic and fast-paced, looking put together can sometimes be the last thing on our minds. However, looking polished and elegant doesn't have to be reserved only for special occasions.
Ballet: from 15th century Italian court to 2023 street style inspiration
Ballet dancers and costumes have been synonymous with grace, elegance and style for centuries. Ballet was created in the Renaissance as a type of entertainment on the Italian court, and moved to the Parisian opera in the 17th century.
10 Most Iconic Hairstyles of All Time
When you look at some of the most iconic celebrities in history, chances are their signature hairstyle plays a big part. From Marilyn Monroe's classic platinum waves to Halle Berry's pixie, these celebrity style icons have made particular haircuts famous all around the world. In this blog post, we d
How to Combine Glitz, Glam, Glitter & Sun Protection?
Let’s add some glitz, glam, and sparkle to our summer wardrobe! Short dresses, animal prints, tropical themes, neon colors, and tie-dye - ahh summer, we missed you. It's that time of the year when we dress to impress but with as few clothes as possible. That’s why we curated a list of great fas
From the Inside Out: Serra Bellum on Beauty, Passion and Gratitude
It's our absolute pleasure to enter the bright and beautiful universe of The Bellum Booth! Our guide Serra Bellum - AKA Yemisi Abraham - talks us through her digital luxury marketing, fashion and lifestyle brand, and shares her top tips for looking great - and feeling even better! Follow her on In
2019 Fashion Trends You Should Shop for Right Now
Start the year on the right (well-styled) foot. The new year is a time for new beginnings - and new clothes. Whether you’ve got a few gift cards burning a hole in your pocket, or your wardrobe just needs a bit of sprucing up before spring, we’re here with all the upcoming fashion trends for 2019
The Sweet Flavor of the Pink Macaron
Meet the dynamic blogger duo Pink Macaron; Stephanie and Sarah! A blonde and a brunette – are two best friends who love to be overdressed (mostly in pink)! It all started on Instagram when the two besties from beautiful Munich started sharing pictures of their way of celebrating life. Tell us a l
La Vie Est Belle, Avec Hannah!
Say Olá and Bonjour and to Hannah Romao! Better known as Avec Hannah, she is a French influencer of Brazilian descent. Passionate about fashion from an early age, she recently started to share the love with her loyal friends and followers, both on her gorgeously curated blog and downright drea
Fall Colors for Every Skin Tone
Because we can’t all pull off pumpkin spice. With fall quickly approaching, it’s time to swap out those summer whites for a more subtle autumn color palette. But before you jump into those cozy, fall-hued sweaters, it might be worth evaluating which colors look best on your skin tone. If you’v
5 Outdated Fashion Rules You Should Completely Ignore
Because life is too short to worry about polka dots with floral. Growing up we hear numerous falsehoods about fashion that always leave a sharp impression in the back of our minds. While there’s no actual fashion police task force out there enforcing these so-called “ rules”, we tend to
How Lovely! Meet Lovely Pepa
Let us introduce you to the founder of Lovely Pepa Alexandra Pereira's blogger's career had an unexpected path; initially set to become a lawyer, Alexandra decided to pursue her passion instead and launch her blog way back in 2009. Since then, she’s become #styleinspo for her many Instagram and
Back to Cool: 5 Trendy Backpacks You Need in Your Life
Your end-of-summer retail therapy...covered. Back to school season is on the horizon and while many of us may be far from high school, having the perfect backpack is still the ultimate utility accessory to have. As autumn is the perfect time to change up your look with a new hair color or even a new
Talking I-Do's with Diipa Koshla
Talk about wedding belles! Born and raised in a small hill town in India, Diipa Koshla now spends her time between London and Amsterdam, revealing bits and pieces of her eclectic personal style and her daily life with her ever-growing Instagram following. Not only is Diipa a globally recognized mod
The Top 3 Coveted Items in the 2018 Daytime Emmy Gifting Lounge
This past weekend was the 45th Annual Daytime Emmy Awards, presented by the National Academy of Television Arts and Sciences. As part of the event, all presenters, nominees, producers, National Academy of Television Arts and Sciences members and more were invited to the exclusive Golden Gifting Loun
Bring on the Rain: Spring Outerwear You’ll Look Forward to Wearing
So you’ll shine, even when the sun won’t. Spring is here, and that means it’s time to update your skincare routine, and break out your rain gear. Sadly, rubber boots and umbrellas aren’t usually the most stylish pieces in your wardrobe. But why shouldn’t they be? Spring outerwear doesn’t