FOREO: Speaking Customers’ Language

Is there anything more frustrating than using a website’s chat function, only to realize the “assistant” with whom you’re corresponding is actually a bot? Or needing to get in touch with an ostensibly international company, only to discover that its approach to customer care is, well, less than international?

When it comes to customer care, a human approach is everything. Did you know that FOREO’s Customer Services department spans no fewer than 20 nationalities between them, and is on hand to discuss everything from skincare to stockists. What’s more, unlike your local bank, say, or service provider, the Swedish firm doesn’t outsource its customer care to a third-party!

In fact, for a brand known for such cutting-edge beauty tech solutions, when it comes to Customer Care, they’re refreshingly down to earth - and not one of them is a bot! Of course, they’re also FOREO’s frontline for dealing with less-than-positive experiences - think returning the occasional faulty product (it happens!) and even less frequent delivery disasters. So while it’s not always an easy job, it’s nonetheless an essential one - and one that FOREO is committed to getting right.

To that end, FOREO’s Customer Care department have been paying particularly close attention to independent reviews site, Trustpilot. To date, they’ve notched up a respectable score of 8.8 out of 10, and are using feedback to keep learning, keep growing - and hopefully keep exceeding expectations!

FOREO’s pleasingly human approach to Customer Care is fitting - after all, the brand is all about helping people feel their very best! And while there’s clearly room for improvement before that much-coveted 10/10 score is within reach, tools like Trustpilot are an excellent way for brands to understand how they’re doing, how they’re perceived - and what they could do better.

Whatever your query - good, bad, or downright ugly - you can get in touch with FOREO’s Customer Care here.