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Where the Top Skincare Spenders Come From?
While these results weren’t too surprising given cities such as San Francisco, NYC and Sydney have some of the biggest average monthly salaries in the world at $4,974, $4,115 and $3,914 (respectively), in a twist, the results uncovered more interesting facts.
An interesting piece of data that stood out to us was that Southeast Asia and the Middle East reported spending more on monthly skincare than people in Europe, even though their salaries tend to be significantly lower than European salaries.
In terms of regional differences, Southeast Asia appeared to have the highest divide between the top spending and lowest spending countries. Almost half of the participants from Singapore listed their skincare spending habits as exceeding $100 per month, whereas only 11% of the respondents from Vietnam reported to spending the same.
Out of all the individual countries that spent more than $100 per month on their skincare, Singapore ranked the highest, and they didn’t record any results for lower spending habits.
South & Central America appreciate quality
Moving onto South and Central America, take a look at how much these people were willing to invest into their skincare and to maintain their appearance in the stats below:
OK, so it looks like Brazil would have to be awarded the title of "skincare enthusiast", at least when looking at South and Central America. However, this shouldn't come as that big of a surprise... after all; brazilian women are reported to embrace their bodies more than other cultures and the result is that vanity is not seen as a bad thing. Brazil also has the 2nd highest rate of cosmetic surgery in the world after the USA with 1.5 million cosmetic procedures done yearly. #funfact
Despite this, on a regional level, Southeast Asians value skincare higher than Latin Americans with 21% more spending over $50 per month despite both regions reporting average salaries of less than $10,000 per year.
Meanwhile over in Europe...
After looking at all these big spenders, Europeans might appear a little bit more frugal with their cash when it comes to skincare investment. Overall, compared to Southeast Asia where salaries are considerably lower, 15% less Southern & Eastern Europeans and 10% less Northern & Western Europeans spend over $50 per month. Furthermore, only 15% of Northern & Western European respondents spend over $100 per month on skincare versus 26% from South & Southeast Asia.
As a global beauty brand striving to offer something for everyone across 77 markets around the world, we continuously carry out global surveys to ensure that we are creating something valuable for our customers. Whilst we were surprised that countries reporting lower average salaries spent more on skincare, we take these insights and feedback to our Product Development teams to ensure our products truly are for everyone and the ultimate beauty investment. We want people to realize that an investment into a beauty tech device like the LUNA 3, which has a full two year warranty and a 10-year quality guarantee will provide a huge return on investment versus the cost of regular facials. - Steve Thompson, FOREO CMO
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