Set of female lips with lipsticks in different shades on white isolated background.
MAKEUP

9 Best Lipstick Colors to Wear this Spring

Spring has already had a couple of outbursts in our part of the world, and we couldn’t be happier to switch to a spring wardrobe of light layers, white shirts, blouses, smart shoes with bare ankles and jeans - and spring makeup.
Colored mascara brushes isolated on black surface. From left to right: burgundy, green, brown, turquoise, golden
MAKEUP

Colored Mascara Trend: Our Top 6 Recommendations

In the makeup world, few tools hold as much transformative and seductive power as mascara. It can instantly awaken our eyes, making us look more alert, vibrant, alive, even. But what if we told you that mascara could do more than just darken, thicken, and lengthen the lashes?
A ghost-like figure with curled eyelashes
MAKEUP

Lash Lift 101: All Your Questions Answered

In 2023, the beauty world experienced a shift towards embracing natural beauty and simplicity. Days of heavily contoured faces and dramatic makeup are gone. Instead, the trend is all about showing our unique features while keeping the appearance effortlessly charming. 
Brown makeup on a surface
MAKEUP

4 Hottest Makeup Trends This Summer and How to Achieve Them

As the summer sun beams down, it's time to up your makeup game with the hottest trends of the season. From timeless makeup classics to cutting-edge devices in skin prep, there's something for every makeup enthusiast to try.
Young woman with long, wavy hair holding a makeup brush
MAKEUP

How to Apply Makeup Like a Pro

Makeup is a great way to express yourself, have fun, and look fantastic. The nicest aspect is that there are no rules when it comes to makeup. When you have a brush in your hands, the world is your oyster as you drag the brush across your face and create a masterpiece. You experience incomparable fr
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MAKEUP

Fox Eye Trend: Why Is It so Popular?

Do you recall the times you admired all the incredible makeup looks and wondered how they were achieved? Perhaps you thought they required expensive beauty procedures or hours of YouTube tutorials. Even after costly treatments and countless hours of practice, those foxy eyes continue to elude you.
A woman with thick wavy hair with her eyes closed against a brown background
FACELIFT

Snatched Skin: What It Is and How to Best Achieve It

Snatched skin is the new in. From wanting more toned and contoured cheekbones to wanting a brow lift, wanting a toned appearance has never been so popular. Celebrities, influencers, and our favorite TikTok stars are jumping into the trend.
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MAKEUP

TikTok Beauty Trends Worth Keeping in Your Routine

Educational bite-sized beauty bits have found their hub in the world of TikTok. From fashion finds to DIY projects - we can now find digestible content all over the platform.
MAKEUP

Makeup Palettes For A Colorful Summer

Brace yourself for color, glitter and fun - we found the most amazing eyeshadow palettes of the season! If you’re a makeup lover looking to spice up your summer, look no further. These gorgeous palettes are offering summer vibes for months to come. Euphoria-inspired glitter looks and vibrant clash
MAKEUP

Tips & Tricks for Contouring & Highlighting

It’s time to step up your makeup game! If you think highlighting and contouring only comes in the Kardashianesque extreme-cream form, you’re wrong. Highlighting and contouring is about emphasizing your bone structure and warming up your face in the right areas. So if you apply concealer or bron
MAKEUP

Bargain Hunters: Incredible Drugstore Foundations

Fantastic foundations at fantastic price points!  A great foundation is hard to find. Especially if you’re on a budget. Thankfully, drugstore foundations have been getting better day by day. We curated a collection of tried-and-true, makeup artist’s favorite drugstore foundations for all skin
MAKEUP

Clean Your Makeup Tools ASAP

The one chore we all love to postpone. Can’t remember the original color of your makeup sponges? Same, sis. Even though most of us put on makeup every day, we don’t clean our brushes nearly as often. Unfortunately for us, that’s extremely dangerous for our skin and general health.  Bacteria
MAKEUP

The big broad world of counterfeits

A fake designer bag can't hurt you but what about fake makeup, cosmetics and electronics? The counterfeit market is a vast and lucrative business - so much so that most of us aren’t fully aware of its gigantic scope. Exploding electronics, fake airplane parts, feces in makeup and fake Apple store
gym skincare
MAKEUP

Makeup at the Gym? Why Athleisure Beauty is Now a Thing

For when needs must… We’ve said it before and we’ll say it again: hitting the gym with a full face of makeup is not a great habit. You know the score: As you exercise, your pores and sweat glands open up to help the body cool down. Blocked pores can’t breathe - and quickly lead to breakouts
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MAKEUP

The Perfect Red Lip Exists: The Definitive Guide

Pucker up! There's no look that screams "holiday" quite like a sultry, red lip. Whether you prefer your lips matte, glossy or glittery - made famous by legendary Pat McGrath, and sadly sold out - you'll never look more put together and jolly, all at the same time. We've prepared a short step-by-ste
Male makup trend
MAKEUP

Male Makeup Is Now a Thing

Male makeup is here to slay. If most of the men in your life can barely be bothered to put on a moisturizer and that only happens during winter, this article will probably shake you to the core. However, if you’re more open (or used to) to using more than one product to care for your face, this m
MAKEUP

What Your Manicure Says About You

Nailed it! Manicures are a relaxing way to treat yourself and express yourself  at the same time. If you look at any Influencer on Instagram, their nails are usually flawless in photos - it’s all about the full aesthetic: cut, shape and style. With a myriad of ways to show off your nail art, wha
MAKEUP

Lashing Out: How to Get the Va-Va-Voom Eyelashes of Your Dreams

Prepare to flutter your heart out. Because we weren’t all blessed with Bambi-level lashes to bat, we’ve come up with some pretty ingenious ways to fake it ‘til we make it. Below, we take a look at the different ways to make your eyelashes look longer and thicker to see which ones are worth t
A tired woman drinking cofee
MAKEUP

How to Say Bye Bye to Tired Eyes & Look More Awake

If your co-workers keep asking if you’re sick… Then it might be time for a serious wake up call. While the easiest way to look like you emerge from a peaceful slumber every morning to a chorus of adorable woodland animals is to, well, actually get enough sleep - that isn’t exactly the five-min
nails
MAKEUP

Nail Rehab: The Do’s and Don’ts for Healthy Nails

Advice for when you haven’t quite nailed it. We all love treating ourselves to a shiny new manicure or pedicure now and then, but just because your nails look good, doesn’t mean they are healthy underneath all that polish. Take the time to really evaluate your nail health, and follow our defini
MAKEUP

How To Get Your Goth on in 10 Simple Steps

Makeup as dark as your soul. Whether it's for Halloween or rocking a spooky aesthetic 365 days a year, achieving a flawless gothic-chic look without going over the top can be hard. For those looking take their make-up to the dark side, or spice up any Halloween costume, we’ve got the steps to get