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TOP 5 Beauty-Tech & Skincare Trends of 2025
At the moment of writing, there are 1077088 seconds remaining on the 2024 clock; counting down the last days available to ponder New Year's resolutions and pretend you're going to be a completely different person once the midnight ushers in a new era of your life. As we get older, we get so good at lying to ourselves that sometimes we start believing our own BS on changing everything, all at once in a single spectacular metamorphosis to which you’ll sell movie rights and be played by Scarlet Johanson. Change does not work like that. It is done by inspiration, perspiration, and fear of what will happen if you remain on your current course. That's a good combo - an idea of better, some hard and consistent work, and a warning from a ghost of the future.
Alas, we are not here to give another superfluous lecture on New Year's resolutions. Your plans and wishes are your own; you are the master of your universe, life, and skincare. Today, we are here to discuss the top 5 tech and skincare trends that will rule the beauty trends and industry landscape in 2025. Take them into consideration if they fit your self-care goals, or disregard them completely if you're doing a radical minimalism year that includes only rainwater as skin care.
In 2025, self-care will be all about technology and some hard-core goodies from the ingredients family. FOREO, the world's beauty-tech giant, and its anti-aging specialist sister brand FAQ™ Swiss, know something about their customers. These wonderful people want results and don't have 2 Hrs a day for ridiculously long routines. So, surfing the wave of what is becoming most in demand (and their fans having a life), here are 5 key beauty-tech and skincare trends that will emerge as we glide to the other side of the most important midnight of the year.
1. HAIR SKINIFICATION
From Rapunzel to Samson, from Medusa to Ana Wintour, hair matters. Myth, fairytales, and reality confirm that hair represents a large part of our self-image and how we present our style to the world. Yet, for the longest time, it all stopped at a three-step routine - wash, condition, style. We didn't care much about the state of our scalp and follicles as long as our hairdo looked good. But if we mess with our scalp too much, a hairdo can easily glide into a hair don't. There is no better styling base than thick, healthy, shiny hair, and it all depends on the health of the hair follicle. One of the trends emerging in 2025 is hair skinification, which we'll likely see more of over the next few years. Hair skinification means giving your hair the same care and attention you’ve routinized for the delicate skin on your face. There is rarely a moment so cruel and despair-filled as we first notice our hair thinning. The notion of losing one’s hair, especially for women, is disturbing and traumatic, and our modern way of life is conducive to various situations where we compromise hair health. Elements such as chronic stress, poor lifestyle habits, such as nutrition, the overuse of harsh products and heated styling equipment, and the ever too-common hormonal disruptions are significant contributors to hair loss, driving an increasing need for fast and effective solutions.
Blazing red with glory, beauty devices with advanced LED technology, such as FAQ™ 301 LED Hair Strengthening Scalp Massager, have become the perfect non-invasive, at-home solution for visible results in just 2 weeks. The old-money hairstyles that ruled 2024, and which Pinterest predicts will continue for 2025, are all about volume and texture, and red LED therapy for hair growth is an ideal behind-the-scenes trick. FAQ™ 301 does not introduce anything unnatural. It uses natural cellular energy to revitalize the hair follicle and strengthen each individual hair strand. While red LED light stimulates hair follicles to produce thicker hairs, helping to reduce hair loss, T-Sonic™ massage gently stimulates the scalp's microcirculation, delivering oxygen and nutrients to each follicle. The sleek, elegant device body has 637 silicone bristles that gently yet effectively loosen product buildup on the scalp so that any oils and serums for hair growth and restoration can have a better effect.
Perfect match with
FAQ™ Scalp Recovery & Thick Hair Probiotic Serum, a lightweight scalp serum explicitly developed for use with the device, strengthens hair strands and repairs follicles, reducing breakage and thinning. If you see a lot of hair on your brush (with the weak root attached or broken off), just imagine the cumulative effect of losing handfuls of hair daily. The thinning will soon be visible, as the new hair can’t grow as fast. The serum is rich in microbiome-balancing probiotics that promote a healthy scalp environment, strengthen hair with red clover extract, and repair Centella Asiatica (Cica).
2. FACE WORKOUTS
Just as working out is not a fading fashion trend but is a universal and eternal foundation for a healthy, strong, and toned body that wears the fashion, a similar thing is moving to the face. When we work out, we challenge the muscles that rise to the occasion and get toned in the process. But it's more than just increasing muscle mass (which will help you in infinite ways health-wise, metabolically, and aesthetically). By toning the muscle, you also improve the look of the skin sitting above it. Your face has 69 muscles. Just like those body muscles, you can train them to provide a firmer, younger look. Microcurrent technology remains a dominant trend for 2025 and shows signs of future growth.
FOREO BEAR™ 2 microcurrent facial toning device is the most powerful, safest, and, let’s face it, the cutest one on the market. It is the only device that combines 4 revolutionary types of microcurrent with T-Sonic™ massage to tone the muscles in your face and neck in easy, app-guided, 2-minute sessions. The clinically proven facelifting and anti-aging solution improves deep wrinkles and fine lines and boosts skin firmness and elasticity in just 1 week.
Perfect match with
SUPERCHARGED™ Serum 2.0, is a luxurious youth-preserving formula that combines the power of Hyaluronic Acid, Electrolytes, Ceramides, and Squalane to firm, renew, and replenish skin for a timeless radiance.
3. WEARABLE BEAUTY DEVICES
What when reality becomes stranger than fiction? When the wearable technologies from shows and movies we once drooled for become available? Today, you can put your spa treatment on and go about your business - free, unencumbered, and confident you'll get a salon-comparable result at home. It's a good day when you realize we're living in an entirely new era of skincare, and who knows what else will be available a few decades from now. Everything seemed crazy the first time it was suggested, and people were skeptical about devices, which have now become a regular part of our skin care steps. Beauty wearables are flooding in and changing the face of beauty, revving up for a new revolution, so why not get in on the ground floor now? The view from the top will be beautiful. Wearables are already transforming the industry by offering intense, super practical, hands-free, and personalized routines with no face (and body) care routine steps. This innovation particularly appeals to urban clients accustomed to the fast-paced nature of busy lives, who are looking to seamlessly integrate selfcare into their tight schedules.
FAQ™ 200 LED mask range includes premium treatments for the face, neck & décolleté, and hands. The masks use 8 colors of LED lights (including near-infrared) to stimulate cellular functions, help with various skin conditions, and further promote the healing process. They are ultra-lightweight, wireless, and made with flexi-fit silicone to mold to your facial and body contours. The masks fit like a comfortable second skin and have hundreds of points of light, sustained light coverage, and quality of treatment on every mm of the skin.
The collection contains:
- FAQ™ 201 Silicone RGB LED Mask
- FAQ™ 202 Anti-Aging Silicone LED Mask,
- FAQ™ 211 Anti-Aging Neck & Décolleté LED Mask,
- FAQ™ 221 Anti-Aging Hand Mask
4. WELLNESS AND HAPPINESS
FOREO believes that beauty is about more than just looking good. It's about feeling comfortable in your skin. This is why FOREO skincare routines glide into the area of relaxing spa rituals, equating self care and self-love. Selfcare time is for you; you have a few minutes to steal away from the world, no questions, no obligations. Just relax, enjoy, and do something good for yourself.
LED light therapy is one of those things targeted at improving various skin conditions, but that has a wider ripple effect on health and wellbeing. LED lights will restore your skin while reducing cortisol levels, helping with sleep, and boosting serotonin for a better mood. UFO™ 3 deep facial hydration anti-aging device fuses 8 LED wavelengths with cryotherapy, thermotherapy, and T-sonic™ massage. Thanks to its Hyper-Infusion Technology, it ensures that active ingredients from your favorite UFO™ activated masks penetrate deeper into the skin than ever before, maximizing their effectiveness and creating an immersive spa experience. The luxurious device is clinically proven to increase skin moisture by 126% in just 2 minutes and reduce the appearance of wrinkles in 1 week. Not bad for an elegant little palm-sized thing.
5. INGREDIENTS THAT MATTER
Some matters matter more than others. Ingredients we choose to put on our skin, aerosolize in our living spaces, or smear over our hair really, really matter. We cannot emphasize this enough. The body is not a static, self-contained tube. We exchange things with our environment all the time - from our first to our last day. The only way to stop the exchange is… well, death. Encyclopedia Britannica defines being alive as “capable of performing functions such as eating, metabolizing, excreting, breathing, moving, growing, reproducing, and responding to external stimuli.” Everything you put on your body will eventually get washed off or find its way into the body, where some will be excreted, and some will end up in the bloodstream and tissues. The beauty menu for this new year will hinge on natural, organic, and vegan ingredients that seem meek but have powerful effects. A couple of these trending skincare ingredients are:
Niacinamide
A form of vitamin B3 that minimizes the appearance of large pores, lightens dark spots, improves skin texture and tone, and strengthens the skin barrier. You can find this natural and all-around good guy in FOREO SUPERCHARGED™ Barrier Restoring Essence Mist.
Peptides
Short chains of amino acids that participate in hundreds of bodily processes. These remarkable molecules work wonders, repairing damaged skin cells and signaling the body to produce more collagen. Is collagen good for you? Eating it, drinking it, or stimulating your body to make more doesn’t matter - the answer is yes. Additionally, peptides’ antioxidative properties help counteract the harm caused by everyday environmental exposures. Those free radicals can get rowdy and make a mess, aging you way faster than necessary. You can find your daily dose of topical peptides in FOREO SUPERCHARGED™ Triple-Action Firming Serum and SUPERCHARGED Overnight Skin Repair Face Oil.
CONCLUSION
As we approach 2025, beauty-tech and skincare trends are blending into a new era, margins of which we still can’t see very clearly, but it involves taking care of the whole body with the help of advanced technologies and in radically personalized ways. Be on the lookout for "hair skinification", a trend of treating your hair with the same care as your face with advanced devices like LED scalp massagers. Microcurrent technologies, offering non-invasive toning and facelift (and bodylift) techniques, continue to rise. As this established trend continues, wearable beauty devices are breathing behind its (firm) neck, redefining convenience. Spa treatments with LED masks designed for face, neck, and hands keep getting more interesting to beauty-tech enthusiasts as contemporary life speeds up, as they offer intense treatments in just a few minutes. Finally, skincare is getting wellness-focused and understands the mental health, relaxation, and well-being elements of selfcare. The consumables market has also turned its sales towards pristine waters with clean, effective ingredients like peptides and niacinamide, while brands that do not comply with the clean beauty demands get canceled.
So, how to be successful in the beauty business? Ivory towers could give you vertigo. Come down and take a look at what is happening amongst the fans. Listen, watch, find real needs and concerns, and help solve them. Then, go back to the lab and offer something spectacular. That’s all. No faking, no empty promises, just results.
As always, stay healthy, happy, curious, and beautiful, and enjoy living in your skin. May the new year bring you all the good things you’ve ever wanted and hoped for -out loud or privately.
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